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Studiebog DRM-beskyttet
Trust, Social Relations and Engagement

Trust, Social Relations and Engagement

- Understanding Customer Behaviour on the Web

  • Format
  • E-bog, PDF
  • Engelsk
E-bogen er DRM-beskyttet og kræver et særligt læseprogram

Beskrivelse

Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.

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Machine Name: SAXO081