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Trust, Social Relations and Engagement

- Understanding Customer Behaviour on the Web

  • Format
  • Bog, paperback
  • Engelsk

Beskrivelse

Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.

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Detaljer
  • SprogEngelsk
  • Sidetal231
  • Udgivelsesdato31-07-2012
  • ISBN139781349351541
  • Forlag Palgrave-Macmillan
  • FormatPaperback
Størrelse og vægt
coffee cup img
10 cm
book img
14 cm
21,6 cm

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