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Service Management And Marketing

- A Customer Relationship Management Approach

  • Format
  • Bog, paperback, brugt
  • Engelsk
  • Stand
  • Bog med noter/overstregninger
  • Leveringstid: 4-6 hverdage
    Forventet levering: 15-11-2024

Beskrivelse

A service can be defined as any activity or benefit that one party can offer to another, which is intangible and does not result in the ownership of anything. Services encompass a very wide range of activities such as health care, education, tourism, insurance and finance. This book emphasises on the relationship approach to services marketing.

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Detaljer
Sælgerinfo
  • Sælger ID40028
Størrelse og vægt
  • Vægt680 g
  • Dybde4,5 cm
  • coffee cup img
    10 cm
    book img
    16,8 cm
    24,4 cm

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