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Public Relations in China

Af
  • Format
  • Bog, paperback
  • Engelsk

Beskrivelse

In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China.

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Detaljer
  • SprogEngelsk
  • Sidetal240
  • Udgivelsesdato17-09-2015
  • ISBN139781137483799
  • Forlag Palgrave-Macmillan
  • FormatPaperback
Størrelse og vægt
  • Vægt454 g
  • Dybde1,3 cm
  • coffee cup img
    10 cm
    book img
    14 cm
    21,6 cm

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