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Public Relations in China

Public Relations in China

- Building and Defending your Brand in the PRC

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  • E-bog, PDF
  • Engelsk
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Beskrivelse

In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China.

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Detaljer
  • SprogEngelsk
  • Sidetal238
  • Udgivelsesdato18-09-2015
  • ISBN139781137483812
  • Forlag Palgrave-Macmillan
  • FormatPDF

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