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Defending Your Brand

- How Smart Companies use Defensive Strategy to Deal with Competitive Attacks

T. Calkins

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Engelsk

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Beskrivelse

Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.

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Detaljer

SprogEngelsk
Udgivelsesdato30-06-2017
ISBN139781137511867
Forlag Palgrave Macmillan US
FormatPDF

Defending Your Brand

- How Smart Companies use Defensive Strategy to Deal with Competitive Attacks

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