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Defending Your Brand

- How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks (2012)

T. Calkins

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Bog, paperback
Engelsk

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Beskrivelse

Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.

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Detaljer

SprogEngelsk
Sidetal294
Udgivelsesdato11-10-2012
ISBN139781137278753
Forlag Palgrave-Macmillan
FormatPaperback

Størrelse og vægt

Vægt464 g

Dybde2 cm

10 cm

15,2 cm

22,9 cm

Defending Your Brand

- How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks (2012)

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