Over 10 mio. titler Fri fragt ved køb over 499,- Hurtig levering 30 dages retur

Dangerous Hoops

- A Forensic Marketing Action Adventure

  • Format
  • Bog, paperback
  • Engelsk
  • 214 sider

Beskrivelse

Part crime novel, part textbook, Dangerous Hoops combines the principles of marketing and forensic accounting into a lively narrative to educate and entertain.

Set in the world of professional sports, Dangerous Hoops introduces FBI agent Bill Douglass as he pursues a deadly extortionist in order to save lives -- and spare the NBA from a public relations nightmare. The adventurous storyline -- complete with demands for cash and diamonds, poisoned collectors' cards, and botched drop-offs -- also explores aspects of business and marketing with examples from the world of pro basketball.

Both innovative and educational, Dangerous Hoops provides real instruction in a novel form and serves as a refreshing text for business majors and MBA students.

Læs hele beskrivelsen
Detaljer
  • SprogEngelsk
  • Sidetal214
  • Udgivelsesdato15-08-2011
  • ISBN139780807139110
  • Forlag LSU Press
  • FormatPaperback
  • Udgave0
Størrelse og vægt
  • Vægt385 g
  • Dybde2 cm
  • coffee cup img
    10 cm
    book img
    15,2 cm
    22,6 cm

    Findes i disse kategorier...

    Se andre, der handler om...

    Machine Name: SAXO082