Over 10 mio. titler Fri fragt ved køb over 499,- Hurtig levering Forlænget returret til 31/01/25

Dangerous Hoops

- A Forensic Marketing Action Adventure

  • Format
  • E-bog, ePub
  • Engelsk
  • 248 sider
E-bogen er DRM-beskyttet og kræver et særligt læseprogram

Beskrivelse

Part crime novel, part textbook, Dangerous Hoops combines the principles of marketing and forensic accounting into a lively narrative to educate and entertain. Set in the world of professional sports, Dangerous Hoops introduces FBI agent Bill Douglass as he pursues a deadly extortionist in order to save lives -- and spare the NBA from a public relations nightmare. The adventurous storyline -- complete with demands for cash and diamonds, poisoned collectors' cards, and botched drop-offs -- also explores aspects of business and marketing with examples from the world of pro basketball. Both innovative and educational, Dangerous Hoops provides real instruction in a novel form and serves as a refreshing text for business majors and MBA students.

Læs hele beskrivelsen
Detaljer
  • SprogEngelsk
  • Sidetal248
  • Udgivelsesdato15-08-2011
  • ISBN139780807139134
  • Forlag LSU Press
  • FormatePub

Findes i disse kategorier...

Se andre, der handler om...

Machine Name: SAXO083