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One of the best things you can do to expand your business is tostart a YouTube channel. It's the most popular video-streamingservice boasting massive online traffic, and constant streamingservices - and ultimately, it will maximize exposure and help yourbrand become recognized within your market. And it's the second most-visited website on the Internet withnearly 2 billion monthly users logging on to watch videos everyday. So clearly it's a great way to connect with your audience and keepthem engaged for longer periods of time, while encouraging repeattraffic and views. For any business owner, it only makes sense to use this as a marketingtool to better position yourself in your market. If you don't,it's a pretty safe bet that you're leaving a great deal of exposureon the table. And if your competitors are working hard to createattention-grabbing content for their channels, then you'll find iteven more of a struggle to persuade your market that you havemore to offer. Unfortunately, a lot of people struggle to set up their channels. They find the learning curve too steep, or they believe that the investmentof time and money may not pay off and chalk it up to arisk not worth taking. After all, building a channel does take time and effort. Not only doyou need to research the kind of content that is likely to attractattention (and become 'sticky), but you have to be consistentwith creating fresh content and engaging with your audience. Still, regardless of the fact that creating a stand out channel takestime, there is no mistaking just how powerful YouTube is as amarketing vehicle that can carry your message wider and deeperinto your market than nearly any other social platform.