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Best friends and business partners, two remarkable women share their secrets to starting and succeeding in your own businessPart inspiring business story and part insider's how-to, You Buy the Peanut Butter, I'll Get the Bread shares the lessons two best friends learned while making their business dreams come true. The co-founders of Noelle-Elaine Media, Inc.--a New York City-based event management, media relations, video and technical production firm with many notable corporate and celebrity clients--Kirsten and Ren e give aspiring small-business starters the real deal on what it takes to succeed and endure, both professionally and personally.
With refreshing honesty and sisterly counsel, they offer an up-close look at the daily highs and lows of starting, managing, and maintaining a business in the midst of developing and losing friendships, dating, falling in and out of love, and getting married--as well as the particular challenges women business owners face. Despite some peanut butter sandwich dinners, Kirsten and Ren e made it happen, and their story will empower entrepreneurs everywhere that they can too.