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Beskrivelse
At the center of this comprehensive guide to writing by Josh Bernoff, is the Iron Imperative: treat the reader’s time as more valuable than your own. Embrace that, and your customers, your boss, and your colleagues will recognize the power and boldness of your thinking. Transcend the fear that makes your writing weak. Plan and execute writing projects with confidence. Manage edits and reviews flawlessly. And master every modern format from emails and social media to reports and press releases. Learn how to stop writing to fit in, and to start writing to stand out.
What You'll LearnIn this 8-page text and 20-minute audio summary of Writing Without Bullshit, you will learn:
Techniques that will help you adhere to the Iron Imperative.Why fear generates bad writing habits and how to get over it.Specific needs and expectations of business readers.To plan longer projects and embrace collaborative writing.To write and promote intelligently for online audiences.