Writing Effectively in Print and on the Web

The written word is our primary tool for communication - with colleagues, administrators, stakeholders, and users. Poor use of words can lead to misunderstandings and inefficiencies. Writing effectively will help you be a stronger colleague, manager, and librarian. In this book, you will learn how to:*Define your audience and your primary messages*Simplify your writing so that it is succinct and understandable*Structure your written content so that it is most usable and accessible to your audience*Approach different forms of writing in a way that is most effective to getting your message across*Establish a voice and tone that reflects the identity of your organization and yourself as a professionalThe book covers writing for both print and Web-based publications and is aimed at all types of libraries.