WIN-WIN-An Everyday Guide to Negotiating

We all negotiate every day, yet few people ever learn how to negotiate. Those who do usually learn the old-school, adversarial approach that is only useful in a one-off negotiation where you will never see the other party again. However, such transactions are becoming increasingly rare because most of us deal with the same people repeatedly-our spouses and children, our friends and colleagues, our customers and bosses. We need to achieve successful results for ourselves while maintaining healthy relationships with our negotiating partners. In today's interconnected world, a win-win outcome is fast becoming the only acceptable result. This book will show you how to get that win-win. You will also learn how to: A* distinguish interests from positions and uncover hidden interestsA* use negotiating alchemy to create value out of nothingA* appreciate the beauty of no on your way to yesA* force your counterpart to consider your needs A* frame issues to your advantageA* recognize when to make the first offerA* make and demand concessionsA* know when to compromise and when to try for something betterA* develop a powerful Plan B so you cannot lose A* manage emotions, biases, and other psychological pitfallsA* use common negotiating tactics and counter-tacticsA* overcome an impasseA* negotiate successfully with powerful counterpartsA* prepare for any negotiation using an eight-step template and much more!