Why The Customer Is Not Always Right

Are you in a business that thinks the customer is always right?

Do you sometimes have to deal with unruly customers who are never satisfied?

Is it time to rethink what you always believed?

The customer is always right. You will hear those words all the time, particularly if you work in a business within the service industry with face to face customers. This concept has been in existence for so long, that it has become ingrained and it is often repeated without any real understanding of what it actually entails. But today, it's wrong.

This book, Why The Customer is NOT Always Right, has been written from a wealth of experience in dealing with poorly behaved customers, and it offers insights into:

How to reduce your interactions with bad customersTechniques for removing bad customers before they even set foot inside your businessLooking after the mental wellbeing of your staffBeing prepared to say goodbye to the bad customersDetermining your valuable customers and looking after themSpotting troublemakersAnd much more...

The days of the customer being right in every situation are long gone and ridding yourself of the bad ones who cause you grief will actually help your business thrive in the long run and you gain better customers as a result.

It's time to change the way you think about the people you serve!