Why Is It So Hard

WHY IS IT SO HARD is a book designed to help you navigate today's social, economic and political challenges and to help you enjoy the "peace of kindness" that comes from knowing and "connecting the dots".



During the March 2020 onset of the COVID-19 Pandemic in the United States, and throughout the 2020 Presidential election cycle and beyond, it was hard to dismiss and not seriously question the undeniable display of selfishness, hatred, political polarization and healthcare disparities within America. It seemed that humanity and kindness within the United States was disappearing and the words, "We the People" no longer had a place within our society.



Many of us asked, "Where are the "people persons"?



In their new book, Earl and Charlotte, characterize the metaphor, "People Person," as, "An individual who acts daily upon the belief that the pinnacle of human life is not anchored in misinformation, egotism, tribalism, hatred, jealousy, or selfishness, but in one striving to bring out the best in oneself as a human being, and valuing the uniqueness and the humanity of others."



In an amazingly concise and powerful book, the Cobbs use an approach, which integrates photographic images as well as the most relevant literary work of others, to connect "thought with feelings," while untangling and examining the complexities, and interrelatedness of societal unity, humanity, diversity and the invasiveness of societal influences in America today.



In their words, "Gaining a broader and deeper perspective of this unique time in America's history, and the social and political changes that are occurring, can be life changing. We truly believe that the comfort and clarity, which comes from connecting the dots, and the elimination of the anxiety and confusion, can be both inspirational and uplifting."



In the book, the Cobbs introduce and cross-examine, a set of Framing Factors, which influence today's American society. They also deliver an unbiased analysis of the "impacts" these influences have on humanity and kindness within the United States. Common-sense approaches to countering the impacts are provided.



The Framing Factors are:

The Influence of The Human MindThe Influence of SelfishnessThe Influence of Apathy and IndifferenceThe Influence of The Less EducatedThe Influence of Social Media and Mass MisinformationThe Influence of Conspiracy TheoriesThe Influence of Partisan PoliticsThe Influence of Wealth and PowerThe Influence of Religious Hypocrisy