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From a world-renowned expert on creative play and the impact of commercial marketing on children, a timely investigation into how big tech is hijacking childhoodand what we can do about itEngrossing and insightful . . . rich with details that paint a full portrait of contemporary child-corporate relations. Zephyr Teachout, The New York Times Book ReviewEven before COVID-19, digital technologies had become deeply embedded in childrens lives, despite a growing body of research detailing the harms of excessive immersion in the unregulated, powerfully seductive world of the kid-tech industry.In the must read (Library Journal, starred review) Whos Raising the Kids?, Susan Linnone of the worlds leading experts on the impact of Big Tech and big business on childrenweaves an eye-opening and disturbing exploration of how marketing tech to children is creating a passive, dysfunctional generation (Kirkus Reviews, starred review). From birth, kids have become lucrative fodder for tech, media, and toy companies, from producers of exploitative games and social media platforms to educational technology and branded school curricula of dubious efficacy.Written with humor and compassion, Whos Raising the Kids? is a unique and highly readable social critique and guide to protecting kids from exploitation by the tech, toy, and entertainment industries. Two hopeful chaptersResistance Parenting and Making a Difference for Everybodys Kidschart a path to allowing kids to be the children they need to be.