When She’s in the Room: 8 Lessons for Taking the Female Lead

One of the most creative and influential entrepreneurs of our time Brains behind the Tesco Clubcard, the first and largest loyalty card globally A successful pioneer in the data industry We have heard of the hidden ways in which women are forgotten, unseen, overlooked, and the profound impact this has on us all. Now Edwina Dunn reveals what needs to happen in ourselves, our communities, and workplace to see lasting change.

A pioneer in data science research, business and female empowerment, Edwina Dunn uses her knowledge of research and data collection to present solutions, models and simple actions that impact on the lives of women and men. She has listened to women and knows the change we want to see in ourselves, in business, and in academic and government arenas.

Let’s talk about what a world where women are empowered looks like and it’s okay for women to embrace ambition and drive. Women represent just over half the world’s population. They are not secondary characters. What if they were empowered to realise their potential in leadership and decision-making roles?

Imagine a world of possibilities with equal pay progressions, rather than endless discussions. Let’s see what progress in individual fulfilment and societal change looks like.

This data-based guide is the manual that challenges the norm. It is the science-based exposé with insightful, inspiring, and ground-breaking evidence presenting a road map for us all. This conversation starter presents a strategy for the world we want to see and one that will make the world work better for women and men.