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What's Keeping Your Customers Up at Night?: Close More Deals by Selling to Your Client's Pain

Bog
  • Format
  • Bog, hæftet
  • Engelsk
  • 192 sider

Beskrivelse

Combines public relations strategies with consultative sales techniques in a strategic framework. This book teaches salespeople to uncover a client's deepest concerns and to position their products or services in light of those concerns, using message points and other traditional PR tactics to help them successfully sell to the customer's pain.

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Detaljer
  • SprogEngelsk
  • Sidetal192
  • Udgivelsesdato27-02-2003
  • ISBN139780071411035
  • Forlag McGraw-Hill Companies
  • MålgruppeFrom age 0
  • FormatHæftet
  • Udgave0
Størrelse og vægt
  • Vægt240 g
  • Dybde1,2 cm
  • coffee cup img
    10 cm
    book img
    15,2 cm
    22,9 cm

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