What really motivates sales staff?

The sum of the performance of all employees is what makes a company truly successful. Motivation is considered a huge factor in increasing individual productivity and performance. The case study on motivation in sales clarifies the following questions, among others: - What is the importance of financial incentives for motivation in sales? - What power does the instrument "Management-by-Objectives" really have? - To what extent does the behaviour of the manager affect the motivation of the employees? The results are easy-to-implement recommendations for action in practice. Recommended for leaders, managers, executives and consultants in sales.