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Beskrivelse
When you define your niche, it's so much easier to define your business.
Every business needs to find - or rather, define - their wedge in a competitive market.
A wedge is a place within a niche where you - a solopreneur - can stand out using your own experiences and expertise to solve a customer's problem. It's a place in a niche where you can get noticed and serve customers well.
The 4 guided steps in this WORKBOOK walk you through how to:Evaluate your competitorsFrame your expertiseDefine your own wedge in a competitive marketplace
Defining your niche helps you:Communicate clearly with your customersCreate products and services that address their needsDefine your marketing strategiesWrite better newsletters and blogs...and much moreIf you are looking to launch, grow, or pivot: Define Your Niche. Grow Your Business.
