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Sophisticated techniques to take eBay businesses to the next leveleBay isn't just for selling antiques and bric-abrac. This phenomenal auction site--with more than 65 million registered users-- offers unique opportunities for doing business found in no other marketplace. Unleashing the Power of eBay shows how to go to the next level and use eBay's tools to build a small business or preexisting online auction business.With the help of inspiring real-life success stories, Dennis Prince shows how to: Write winning eBay business and marketing plansUse eBay's Feedback Forum to build a business reputationRun a business without inventorySell on consignment for people who aren't eBay savvyReach customers internationally