Universal Principles of Branding

Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical fordefining, building, and delivering brands today.Richly illustratedandeasy to navigate, this comprehensive reference pairsclear explanationsof eachprinciplewithvisual examplesof it applied in practice. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions.Featuredprinciples are as diverse as: Authenticity Social Responsibility World Building Gatekeepers Rituals and routine Each principle is presented in a two-page format. The first page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes are includedand provide elaborations and references. The next page contains visual examples and related graphics to support a deeper understanding of the principle. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.