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Ugandan Music in the Marketing Era

Ugandan Music in the Marketing Era

- The Branded Arena

  • Format
  • Bog, hardback
  • Engelsk

Beskrivelse

David G. Pier offers an ethnographic study of the Senator Extravaganza traditional dance competition in Uganda, and the performers, marketers, and other actors who were involved in it. Pier illustrates the event as part of a broader moment in Ugandan and African public culture - one in which marketing is playing an increasingly dominant role.

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Detaljer
  • SprogEngelsk
  • Sidetal205
  • Udgivelsesdato25-10-2015
  • ISBN139781137549396
  • Forlag Palgrave-Macmillan
  • FormatHardback
Størrelse og vægt
coffee cup img
10 cm
book img
14 cm
21,6 cm

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