Turn Eye Appeal Into Buy Appeal: How to Easily Transform Your Marketing Pieces Into Dazzling, Persuasive Sales Tools !

This award-winning book is loaded with samples and eye-popping tips to show entrepreneurs and non-designers how to create eye-catching graphics and compelling content for business cards, postcards, flyers, websites and book covers. Whether you're a small business owner, student or administrative assistant, you will learn what makes a good logo, how to pick harmonious colors, how to employ good branding techniques, how to create organized and attractive layouts and slide presentations and much more. It has: • Over 200 full-color illustrations • Details appreciated by people with tight deadlines • Hundreds of techniques to reinforce your strategies • Tips for writing persuasive copy that "hooks" customers The book is organized in 11 sections: • Good Marketing Requires Good Design • Make Visual Elements Memorable • Writing Persuasive Content and Making it Flow • The Best Typography for Design and Readability • Laying Out Your Pages with Style • Design Solutions for Specific Projects • Working with Digital Imagery • The Role of Color in Your Design • Getting Graphics Files Ready to Print • Answers to Your Printing Questions • Resources