True to Yourself

How do you build the kind of company you've always wanted to work inone that serves people and the planet while being financially successful, too? What do you do when you believe that business should serve the common good, but everyday business pressuresmeeting payroll, battling competition, keeping customers and investors happyare at a fever pitch? Leading a small business when you measure success more broadly than with a single financial bottom line is no easy task. True to Yourself is a practical guide to doing just that. It provides tools you can use to combine profit with purpose, margin with mission, value with values.Drawing on insightful interviews with seventy-five forward-thinking leaders and his own extensive experiences as an entrepreneurial leader, Mark Albion details five critical leadership practices: Turn your values into valueWalk toward the talkCommunicate with careFacilitate personal growthCollaborate for greater impactTrue to Yourself shows how successful businesspeople have put these practices into action, and it provides hands-on exercises to help you integrate them into your own business. This trusted guide will help you avoid mistakes while making your job easier, your company more successful, and your life more fulfilling.