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Transnational Marketing in the Information Age

- Criticism of the Works of Novelists, Poets, Playwrights, Short-Story Writers, and Other Creative Writers Who Liv

  • Format
  • Bog, paperback
  • Engelsk

Beskrivelse

First Published in 1999. New questions of transnational, multi-cultural marketing utilizing advanced technologies add entirely new facets to the basic marketing issues of product, price, promotion, and distribution. The information presented in this volume discusses the need for true transnational marketing, and presents an example of what that may entail.

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Detaljer
  • SprogEngelsk
  • Sidetal164
  • Udgivelsesdato23-10-2013
  • ISBN139781138986060
  • Forlag Taylor & Francis Ltd
  • Nummer i serien429
  • FormatPaperback
Størrelse og vægt
  • Vægt453 g
  • Dybde2,7 cm
  • coffee cup img
    10 cm
    book img
    13,8 cm
    21,6 cm

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