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    Transcultural Marketing

    Transcultural Marketing

    Af
    Bog
    • Format
    • Bog, hardback
    • Engelsk

    Beskrivelse

    Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships. This unique book weaves these topics into profiles of 9 influential American subcultures currently shaping their members marketplace choices.

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    Detaljer
    • SprogEngelsk
    • Sidetal402
    • Udgivelsesdato30-05-2014
    • ISBN139780765642998
    • Forlag Routledge
    • FormatHardback
    Størrelse og vægt
  • Vægt748 g
    • coffee cup img
    10 cm
    book img
    15,2 cm
    22,9 cm

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    Generation X Asian Americans Generation Y Gay consumers African American consumers lgbt Asian American consumers Sub-culture LGBT community Uncertainty avoidance Customer Relationships Multi-Cultural Transcultural Baby boomers Gen xers Asian American Population Border Mentality Bl Ac Consumer Subcultures Cu Ba LGBT Population LGBT Consumer LGBT Subculture LGBT American Ni Sh Hispanic Consumers Ho Ld Spanish Language Media Ta Te Ta Ge LGBT Medium LGBT Person Pe Rc
    Machine Name: SAXO082