Thematic Tourism and Group Travel

Do you have a travel agency which is specialized in group travel and you find fierce competition? Do you want to give your agency a spin to penetrate the world of group travel? Are you thinking of opening a travel agency and do not know what guidance will make it profitable? Are you a student or researcher of tourism?No doubt this book can help you. In it you will discover how to use thematic tourism in order to attract existing groups, collectives or associations that share hobbies so that trips become the stage to share them. It will also show you how the thematic tourism can serve as a link to formalize trips between people who do not belong to any group or association but have common hobbies that are reflected in the trips offered.It is not a question of looking for groups in the market in order to offer them the same as the competition do, but of creating a thematic product that is capable of attracting or creating groups by itself.Finally you will learn how to face all these challenges being helped by Internet and social networks, using web pages to present your offers and attract customers, and social networks for the dissemination and feedback of the trips you organize.