The Unconventional CEO's Destiny

Does Common Sense trump Business School dogma? Would an unconventional approach bring greater rewards? What about un-common sense?

In this latest, post last, volume of the Unconventional CEO series, the author finds more ideas, experiences and lessons from the warlords of business that defy conventional thinking.

In a crisis-riven world, things settle into a strange pattern and this broadens the perspective. Looking back at good, bad and evil allows for judgment of what worked, didn't work and what caused catastrophe.

Welcome to pirate thinking, risk-taking bugs, Price's Law and a horde of unconventional ideas down to Pleasure Peaks.

This book is for flipping through and being reminded of the inherent common and un-common sense so often neglected in the 'new-speak' and fancy ideas in the modern boardroom. If the words on these pages makes the Reader think, disagree and render better lessons, my goal of kindling his own, inner wisdom will be reached.

Wondering about the Viking theme? Getting your cadres to lustily swing their axes for loot and plunder is still the objective of good survivable business, nowadays just clad in discreet corporate speak.