Trends in the Transformation Economy

- Concrete and workable model for companies in the transformational economy

- Helps companies improve their customer centricity by focusing on real customer transformations

- Guidelines to strategically align innovation with what really matters to customers

- Insights and tools to prepare companies for future societal and technological trends

In an era of rapid technological and social change, Trends in the Transformation Economy offers insights into a new economic landscape. It explores how companies can navigate a world where customers seek not just products, but meaning. The book offers strategies to meet these new customer aspirations and thereby it makes a positive impact on the planet, society and individuals.