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The Strategic Communication Imperative

- For Mid- and Long-Term Issues Management

Bog
  • Format
  • Bog, paperback
  • Engelsk

Beskrivelse

* Presents a new research-based model for directly aligning strategic communication with organisational business planning; * Blends theory and practice and is full of tips on how to apply the model in professional practice; * Written accessibly with a student and practitioner market in mind by a leading PR practitioner, academic and textbook author.

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Detaljer
  • SprogEngelsk
  • Sidetal232
  • Udgivelsesdato23-10-2013
  • ISBN139781032011394
  • Forlag Taylor & Francis Ltd
  • Nummer i serien429
  • FormatPaperback
Størrelse og vægt
  • Vægt420 g
  • Dybde2,7 cm
  • coffee cup img
    10 cm
    book img
    15,6 cm
    23,4 cm

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