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The SAGE Handbook of Service-Dominant Logic

Forfatter: info mangler
Bog
  • Format
  • Bog, hardback
  • Engelsk

Beskrivelse

Service-Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a 'goods/product' logic to a logic that treats the process of service provision as the basis of all exchange, both commercial and social. This timely Handbook brings together chapters written by a stellar cast of expert authors from around the globe, arranged around eleven core themes, to provide a comprehensive overview of key issues, developments, debates and potential future directions for this dynamic field of study: Part 1: Introduction and Background Part 2: Value Cocreation Part 3: Service Exchange Part 4: Service Ecosystems Part 5: Institutions and Institutional Arrangements Part 6: Resources and Resource Integration Part 7: Actors and Practices Part 8: Innovation Part 9: Midrange Theory Part 10: Selected Applications Part 11: Reflections and Prospects This Handbook is an essential reference text for scholars, students, consultants and advanced practitioners across a wide range of business & management practices and academic disciplines.

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Detaljer
  • SprogEngelsk
  • Sidetal802
  • Udgivelsesdato27-10-2018
  • ISBN139781526402837
  • Forlag Sage Publications Ltd
  • FormatHardback
Størrelse og vægt
  • Vægt1560 g
  • Dybde4,7 cm
  • coffee cup img
    10 cm
    book img
    18,4 cm
    24,6 cm

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