Favoritter
    Log ind Opret dig
    Studiebog
    The SAGE Handbook of Marketing Ethics

    The SAGE Handbook of Marketing Ethics

    Forfatter: info mangler
    Bog
    • Format
    • Bog, hardback
    • Engelsk

    Beskrivelse

    The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices.



    Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions.



    PART 1: Foundations of Marketing Ethics

    PART 2: Theoretical and Research Approaches to Marketing Ethics

    PART 3: Marketing Ethics and Social Issues

    PART 4: Issues in Consumer Ethics

    PART 5: Ethical Issues in Specific Sectors

    PART 6: Ethical Issues in the Marketing Mix

    PART 7: Concluding Comments and Reflections

    Læs hele beskrivelsen
    Detaljer
    • SprogEngelsk
    • Sidetal576
    • Udgivelsesdato19-10-2020
    • ISBN139781529709292
    • Forlag Sage Publications Ltd
    • FormatHardback
    Størrelse og vægt
  • Vægt1180 g
    • coffee cup img
    10 cm
    book img
    18,4 cm
    24,6 cm

    Findes i disse kategorier...

    Se andre, der handler om...

    Ethics in Marketing Ethical marketing Sustainable marketing Pharmaceutical Marketing ethnic minorities in marketing ethics of promotion marketing to vulnerable groups marketing harmful products marketing to children pricing ethics

    Velkommen til Saxo – din danske boghandel

    Hos os kan du handle som gæst, Saxo-bruger eller Saxo-medlem – du bestemmer selv. Skulle du få brug for hjælp, sidder vores kundeservice-team klar ved både telefonerne og tasterne.

    Om medlemspriser hos Saxo

    For at købe bøger til medlemspris skal du være medlem af Saxo Premium, Saxo Shopping eller Saxo Ung. De første 7 dage er gratis for nye medlemmer. Medlemskabet fornyes automatisk og kan altid opsiges. Læs mere om fordelene ved vores forskellige medlemskaber her.

    Machine Name: SAXO081