The role of environmental education in changing consumer habits

The role of schools and universities in training a new consumer, who values sustainable products or products that come from ecologically responsible production systems. In order to reach a new level of consumption, a number of challenges need to be overcome, including cultural ones. The conclusion is that, first and foremost, there needs to be the political will to effectively implement environmental education aimed at raising awareness and changing society's consumption habits, which can be done through the adoption of innovative public policies committed to the objective to be achieved.