The ROI Mindset

As the executive director of a non-profit, have you ever been in a situation where your fundraising is not going as planned, the pressure is building, and you must find a way to bring all hands on deck to help you reach your financial goals? Where you must double down on your fundraising efforts in order to meet your budget objectives? Where there is no other alternative than raise as much money as possible?



Of course, you have. As executive directors, we've all been there.



Based on Joanne Oppelt's 30+ years of non-profit experience, this open and insightful guide to successful fundraising gives nonprofit executive director a roadmap to move from pressure-filled fundraising situations to the much more pleasant experience of realizing continuous net surpluses. Usually, fundraising books are all about the mechanics of implementing various specific fundraising pursuits. This book is different. Relying on proven fundraising fundamentals, best practices in the field, and principles of organizational leadership and growth, it shows you exactly how to build the infrastructure and implement a long-term sustainable revenue-generating system that seriously increases your return on your fundraising investment.