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The Relevance of Crowdfunding

- The Impact on the Innovation Process of Small Entrepreneurial Firms

Bog
  • Format
  • Bog, paperback
  • Engelsk

Beskrivelse

Nadine Scholz shows that crowdfunding potentially shortens the development cycle of new products, thus enabling an earlier market entry. Hence, crowdfunding serves as a multifaceted early-stage support instrument for innovation implementation facilitated by the crowd's resources. It not only provides upfront cash for product development and production, more importantly it enables a firm to show traction through the validation of the market demand that is based on the crowd's function as information multiplicator generating public exposure and feedback.

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Detaljer
  • SprogEngelsk
  • Sidetal86
  • Udgivelsesdato09-06-2015
  • ISBN139783658098360
  • Forlag Springer Gabler
  • FormatPaperback
Størrelse og vægt
coffee cup img
10 cm
book img
14,8 cm
21 cm

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