The Psychology of Persuasion

How do you ethically direct others toward your point of view? Understanding precisely what they are thinking is the first step. Using techniques from hypnosis, neurolinguistic programming, the Bible, and the greatest salespeople in history, Kevin Hogan teaches you the skills of persuasion. This knowledge will empower you to improve loving relationships, get the best price on an automobile, save thousands on a home, and increase sales in dramatic fashion

Share the most powerful tools, strategies, and techniques of persuasion already used by winning political candidates, multimillion dollar television ministers, and some of the world's most powerful people. Begin your journey to understanding why we do things and how to persuade others to our way of thinking.