The Moonshot Guidebook

BIGGBY® COFFEE exists to support you in building a life you love!

At BIGGBY COFFEE, we believe that knowing who you want to be is a foundational component to building a life you love. The Moonshot Guidebook—initially a visioning tool for BIGGBY Home Office employees—will help you to refine a vision for your life by helping you to establish your Moonshot!

What’s a Moonshot?

It’s a concise statement of what you want your life to build toward, whether that’s a world-shaking accomplishment or getting to the point where you’re living your perfect day every day! You will also develop your Lunar Landscape—a detailed vision of what life will look like once you have accomplished your Moonshot, helping to make your Moonshot that much more real in your mind.

The Moonshot Guidebook provides a step-by-step plan to launch your goals:

• Answer questions about different areas of life to help you build a detailed vision

• Write out the first of many iterations of your Moonshot and Lunar Landscape

• Create a Flight Plan to leverage your strengths and go to work on your weaknesses

• Climb to the Stars: create a plan to achieve your Moonshot

• Use the Weekly Mission Sheets to accomplish short-term goals that connect directly to your Moonshot

• Review what you’ve accomplished every four months to further refine your vision

The Guidebook also provides examples of others’ work to help you get there, along with advice in case you get stuck.

Take control of your future today!

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East Lansing, Michigan-based BIGGBY® COFFEE started with a single store on March 15, 1995. One year later, and on the cusp of opening a second location, Bob Fish and Michael McFall, on a handshake and $4,000, decided to franchise the concept. That decision has fueled the dreams of hundreds of people to reinvent themselves as coffee shop owners, powered by a proven system, empowering philosophy, and a supportive community of fellow franchisees. Today, BIGGBY COFFEE is 100 percent locally owned and operated with cafes operating across the United States.

BIGGBY exists to support people in building lives they love. That can be as simple as giving people a warm and inviting place to gather with friends, loved ones, clients, or coworkers. The support might be providing them with something to look forward to—maybe a reward after a great workout, some comfort in a tough time, or a bit of friendly and fun conversation with their favorite barista. But supporting people in building lives they love also can look like The Moonshot Guidebook. What began as a visioning tool for BIGGBY staff is now being offered to the world.

The coauthors—Michael J. McFall, Co-owner and Co-CEO; Laura Eich, Director of the Boost Sphere; and Jeremy DeRuiter, Moonshot Guide—all started at BIGGBY as part-time baristas. Today, they have the pleasure and honor to do work that they love while making a difference in the lives of others.