The Marketing Formula

Marketing made easy You are overwhelmed with it all? You don't know where to start? The Marketing Formula(TM) will make it easy for you. Follow the six easy steps in this book and you will have a clear structure that will help you to stop wasting money and time on marketing activities that won't reach your target audience. No matter what industry you are in and what the nature of your business, I identified six steps that every start-up should go through. The book is packed with lots of practical tips and exercises. You will: - Develop a powerful marketing mindset - Discover your business values to know what you stand for - Define your ideal client to attract the perfect customer - Look at the market and competitors to discover trends - Create your story to stick in people's mind - Review your products and pricing - Create a 1-year marketing plan - Learn about time management - Enhance your networking skills and body language Christine is a trained Coach and NLP Practitioner. She has worked in marketing and advertising for more than 10 years before she decided to start her own business as a Marketing and Creative Start-Up Coach. Now she is mentoring start-up students at universities throughout Europe as well as working with individuals and small businesses. With her hands-on approach, she has helped hundreds of individuals validating their business idea and creating a successful start-up. She is the founder of the Creative Start-Up Academy, online courses for start-ups and small businesses. She has also published 'The Start-Up Formula - 6 easy steps to start your own business'.