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Beskrivelse
International tourism is one of today’s major growth industries necessitating increasingly more sophisticated management techniques. In the light of this expansion and growing significant economic importance, this book provides a comprehensive overview of international tourism, placing particular emphasis on the management of tourism.
The subject coverage of the book is wide-ranging: the authors examine the following issues:
the impact of environmental issues on tourism management
tourism demand and forecasting
the key methods of operation of companies within the industry
the functional areas of marketing, finance, organization and staffing
research and innovation
corporate strategy. The book will be of value and interest to both students and academics, as well as managers in the fields of tourism, travel, hospitality and consultancy.
