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The Luxury Market in India

- Maharajas to Masses

Forfatter: info mangler
Bog
  • Format
  • Bog, paperback
  • Engelsk

Beskrivelse

A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India.

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Detaljer
  • SprogEngelsk
  • Sidetal217
  • Udgivelsesdato29-08-2012
  • ISBN139781349340538
  • Forlag Palgrave-Macmillan
  • FormatPaperback
Størrelse og vægt
coffee cup img
10 cm
book img
14 cm
21,6 cm

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