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The Lean Cmo

- How a Small Marketing Budget Can Produce Big Results

Bog
  • Format
  • Bog, paperback
  • Engelsk
  • 116 sider

Beskrivelse

The goal of every marketer is more sales. But achieving this on a consistent basis is tougher than ever in such a noisy marketplace. With a deep focus on engaging ideal prospects and inviting them closer to conversions, author Dwight Holcomb demystifies the black box of modern marketing.In The Lean CMO: How a Small Marketing Budget Can Produce Big Results, Holcomb shows exactly how to get more with less. Through his storied career and first-hand experience, you will learn how to maximize the value of your teams, tactics, and especially, yourself. And the best part is, you won't find a book filled with a high-dollar approach. Instead, you'll find a marketing system that's lean, smart, and brilliantly effective to the core. Welcome to the guide that will transform you into a Lean CMO.

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Detaljer
  • SprogEngelsk
  • Sidetal116
  • Udgivelsesdato17-01-2019
  • ISBN139781945255922
  • Forlag Throne Publishing Group
  • FormatPaperback
  • Udgave0
Størrelse og vægt
  • Vægt145 g
  • Dybde0,6 cm
  • coffee cup img
    10 cm
    book img
    13,9 cm
    21,5 cm

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