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Beskrivelse
On the basis of discussions and analysis of the current environment for international competition, this book was written to dispel misconceptions regarding the motivating forces behind internationalization and, therefore, to improve understanding of both the challenges and the opportunities of a global market and production base. Important consequences of internationalization for both manufacturers and national policy are described. The volume provides an assessment of what it takes to be successful as manufacturers and as a nation in the international competitive environment.
