The hermeneutics of managerial praxis in the use of social media

The intentionality of the research is based on a Hermeneutics of the Managerial Praxis in the use of Social Networks for Scientific Publications in the Communicative University Context. Case: Universidad Nacional Experimental de los Llanos Centrales Rómulo Gallegos, in this sense, the scientific concern of the researcher starts from an absence of the use of the platform of social networks, for the dissemination of scientific publications through a managerial administrative process.