The Greenhouse Approach

To succeed, modern businesses need to foster the creativity of their staff; they need to provide an environment that promotes constant innovation.Intrapreneurship, which harnesses the entrepreneurial drive within an existing organization to foster new ideas and creative thinking, gives companies the problem-solving edge to succeed in an ever-changing world. To stay on top, companies need to empower all their employees - their rebels, their trend spotters, their communicators, their researchers - to find and implement new ways of operating. The Greenhouse Approach shows how companies and organizations can use creative thinking to reimagine current norms and structures and develop a culture of intrapreneurship, equipping them with the tools to anticipate and adapt to change.