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The Fashion Business

- Theory and Practice in Strategic Fashion Management

Bog
  • Format
  • Bog, paperback
  • Engelsk

Beskrivelse

* Offers a completely unique and fresh approach to the fashion industry; dividing into thirteen core sectors to analyse and compare the varying business models and strategic approaches * Uses a huge range of global examples throughout the book to demonstrate how the theory translates to practice in each segment identified * Covers all areas related to the management and marketing of specific brands, including brand image, supply chain, communication, price point, merchandising and social media

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Detaljer
  • SprogEngelsk
  • Sidetal240
  • Udgivelsesdato23-10-2013
  • ISBN139780367490553
  • Forlag Taylor & Francis Ltd
  • Nummer i serien429
  • FormatPaperback
Størrelse og vægt
  • Vægt399 g
  • Dybde1,3 cm
  • coffee cup img
    10 cm
    book img
    17,4 cm
    24,6 cm

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