Over 10 mio. titler Fri fragt ved køb over 499,- Hurtig levering Forlænget returret til 31/01/25

The Executor of Integrated Marketing Communications Strategy: Marcom Manager's Working Model

- Shin, K: Executor of Integrated Marketing Communications Str (2013)

Bog
  • Format
  • Bog, paperback
  • Engelsk

Beskrivelse

The book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign research results, pointing out the key elements of the basic theory of IMC, according to a company's present situation and the practice of IMC strategy. Second, according to the different characteristics of each organization, it provides various IMC organization structures, such as linear structure Model l, a virtual network and centralized type that focuses on individual interest, external types of the IMC organizational structures Model, etc., and suggestions for further study are also presented.

Læs hele beskrivelsen
Detaljer
Størrelse og vægt
  • Vægt2526 g
  • Dybde0,8 cm
  • coffee cup img
    10 cm
    book img
    15,5 cm
    23,5 cm

    Findes i disse kategorier...

    Se andre, der handler om...

    Machine Name: SAXO084