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The now classic design book has been revised and expanded to feature a new dimension of counterintuitive ideas for thinking about graphic design relationships. Now in full-colour, with over 40 percent new content and over 730 colour illustrations, The Elements Of Graphic Design is one of the most up-to-date and comprehensive design guides on the market. This pioneering work provides students, designers and art directors - regardless of experience - with a unique approach to successful design.