Over 10 mio. titler Fri fragt ved køb over 499,- Hurtig levering 30 dages retur
Bliv medlem
Log ind Opret dig

The Economics of E-Commerce

Forfatter: info mangler
Bog
  • Format
  • Bog, hardback
  • Engelsk
  • 776 sider

Beskrivelse

This research review, written by two pioneers of e-commerce, discusses thirty of the most important papers written in the fields of economics, marketing and strategy. Topics covered include evaluation of the benefit to consumers of competition and product variety online, examination of auctions and reputational feedback mechanisms designed to mitigate informational asymmetries in online markets, and the debate on digital property rights including privacy, piracy and the open source movement. The review provides a thoughtful and accessible consideration of the subject of e-commerce, invaluable to scholars and practitioners alike.

Læs hele beskrivelsen
Detaljer
Størrelse og vægt
coffee cup img
10 cm
book img
16,9 cm
24,4 cm

Findes i disse kategorier...

Machine Name: SAXO082